Craig Melvin homecoming to Columbia to air on NBC’s ‘Today’

Craig Melvin’s Homecoming to Columbia on NBC’s “Today” Show

South Carolina native Craig Melvin will feature the Midlands region in a segment on Thursday’s edition of the Today show. The piece was previewed on Wednesday, with a clip shared on the Facebook page of local station WIS.

“Welcome to my hometown, Columbia, S.C. Join me for a little trip down memory lane. I’m going to bring you back here to my childhood with my kid brother, introduce you to some of my favorite people and places that really sort of shaped me, molded me. And of course, there will be food.”

In the video, Melvin stands in the newly renovated Finlay Park in downtown Columbia. The segment includes scenes of local dining, a visit to a barber shop, and a conversation with Columbia Mayor Daniel Rickenmann, who was recently re-elected in Tuesday’s local election.

Background on Craig Melvin

Melvin’s return to Columbia comes nearly a year after he was named co-host of NBC’s Today show, succeeding Hoda Kotb. He joined NBC News after 13 years in the industry. Many locals remember him from his early career at WIS, Columbia’s NBC affiliate, where he started as a student at Columbia High School and later became the nightly news anchor.

Connection to Columbia and the Midlands

Since rising to a national platform, Melvin has often emphasized his roots and South Carolina heritage. This feature offers a personal look at his hometown, highlighting the people and places that influenced him.

Local viewers are keen to learn his perspectives on Columbia through this special segment.

Author’s summary: Craig Melvin revisits his Columbia roots in a heartfelt segment on NBC’s Today show, blending local culture, personal stories, and community highlights.

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The State The State — 2025-11-05

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