Paramount Australia Advances Contextual Advertising
Paramount Australia has launched a comprehensive Contextual Advertising Suite, enhancing its leadership in Connected TV (CTV) innovation. The suite features Own the Moment and Contextual Ads integrated within the Big Brother show.
Using KERV.ai’s advanced scene-level intelligence alongside FreeWheel’s video ad serving technology, the suite allows advertisers to engage viewers with precise and relevant ads as content unfolds.
Comprehensive Advertising Solution
Own the Moment and Contextual Ads complement the existing Pause to Shop feature, completing the suite. This combination transforms how advertisers connect with audiences by pairing premium content with contextual relevance.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, Paramount Australia, stated: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way."
Impact on Advertising
- Enables real-time engagement with viewers based on scene-level data.
- Combines premium programming with ad relevancy for better brand connections.
- Uses innovative AI and ad serving platforms to enhance precision.
Author's summary: Paramount Australia’s new contextual advertising suite leverages cutting-edge AI and technology to deliver highly relevant ads in real-time, revolutionizing brand engagement on Connected TV.