wild turkeys: Latest Updates | Audacy
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www.audacy.comHere are the latest notable updates on Wild Turkey bourbon as of 2025–2026:
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Wild Turkey launched a global creative campaign in 2025 with the tagline “When You Know It’s Right, Don’t Change a Damn Thing.” The campaign emphasizes the brand’s heritage and Master Distiller Jimmy Russell’s role in bourbon’s history, with rollout across major markets beginning in fall 2025. This was covered by multiple outlets and the brand's own site [web sources referencing Wild Turkey press materials and coverage: 2025 campaign announcements].[3][5]
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In addition to campaigns, Wild Turkey has continued to push its Masters Keep line and related brand initiatives, including storytelling around master distilling, mentorship programs, and ongoing brand campaigns that emphasize tradition and authenticity. These updates appeared in press releases and on the official Wild Turkey pages in 2025. For example, the brand highlighted campaigns and initiatives in late 2025.[5][3]
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Wild Turkey’s global marketing push parallels broader brand efforts to preserve traditional bourbon identity in a modern market, with coverage noting emphasis on heritage and consistency rather to “not change a damn thing.” This framing aligns with the campaign messaging seen in 2025 press materials and industry reporting.[6][3][5]
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For context, Wild Turkey has a long-standing presence in bourbon history, with prior campaigns such as “Trust Your Spirit” (launched earlier) that continued to inform new campaigns. This background is noted in industry summaries and the brand’s own communications.[5][6]
Illustration
- Example: A typical campaign asset would feature rugged, heritage-inspired visuals that spotlight Master Distiller Jimmy Russell and the brand’s legacy, paired with messaging that reinforces sticking to proven methods (“When You Know It’s Right, Don’t Change a Damn Thing”). This aligns with the 2025 campaign narrative described in press materials.[3][5]
If you’d like, I can pull the exact press-release titles, dates, and primary quotes from the 2025–2026 campaign rollout and summarize them in a concise timeline. I can also fetch current official pages to confirm any new developments since my last update. Please tell me which format you prefer (bullet timeline, short summary, or a comparison table).