The Good Guys
The Good Guys is a retail and online home appliance provider, mainly offering electrical appliances. Use the CB Insights Platform to explore The Good Guys's full profile.
www.cbinsights.comHere are the latest publicly reported developments about The Good Guys (Australian retailer) as of 2025–2026:
- Penalty for misleading promotions: The Good Guys has faced multi-million-dollar penalties in Australia over store-credit promotions. Reports from mid to late 2025 indicate penalties in the vicinity of $13.5–$13.7 million, with further redress to customers who were under-promised or did not receive promised store credits.[1][2][3]
- Regulatory context: The penalties reflect enforcement of consumer protection and advertising standards, emphasizing honesty and transparency in promotions for retailers.[2][3][1]
- Corporate status: The Good Guys is a major appliance and electronics retailer in Australia, owned by JB Hi-Fi. This context underpins coverage of actions taken by regulators and the court system in response to the promotions matter.[4][5][7]
If you’d like, I can pull more precise timelines, party statements, or official regulatory documents (e.g., ACCC judgments) and provide direct quotes. I can also summarize the potential impact on customers and what the company has done to remediate.