was seen at media coverage over the past year highlighting tolerance of profanity in schools, where profanity is frequently present in casual speech. Across the UK and US, scholars caution that offense thresholds depend on context and audience despite broader use. Swearing is becoming more acceptable, acting as emphasis, group solidarity, or shock value, not primarily insulting. The shock value appears to be diminishing across contexts. Current coverage has underscored the normalization across platforms, including schools and online communities, where profanity is present. In both the UK and US, usage is broader, but perceptions of offensiveness vary by context and audience.