Latest News About Subway focuses on digital growth in Fresh Forward 2.0 concepts across markets

Updated 2026-06-17 23:36

Subway signals digital upgrades as Fresh Forward 2.0 concepts tests order-ready screens to improve guest experience; Europe shows positive early feedback on loyalty programs as part of a broader transformation strategy; in travel hubs and non-traditional venues serve convenient options and grab-and-go options growth; these developments support Subway's ongoing push to streamline ordering and enhance on-site experiences worldwide.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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