Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comStarbucks launched a Miffy collaboration featuring drinkware, plush toys, and accessories, including a 14-ounce ceramic mug and tote and pouch options. The collection began in Asia in 2024 and rolled out in North America in 2026, adding a Miffy barista plush and Starbucks-themed designs. In-store items are joined by larger exclusive online offerings like larger plushes and related accessories. Online-only items complete the set with additional accessories.