St. Andrew's at Knighthead Park got rebranded in a multi-million pound naming rights agreement with Knighthead, announced in January 2024. The training ground was renamed and an adjacent entertainment zone was part of the project as Knighthead gained ownership share. The deal provided support to the club foundation and partner developments on club-owned land. Official announcements came from Sport Industry Group and PR Newswire outlining the terms. Birmingham City names stadium with large-scale sponsorship deal, marking a major step for the club’s branding.
Birmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
www.sportindustry.bizSt Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
footballgroundguide.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comSignificant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
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www.sofascore.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
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