PWHL unveils Pride logo, celebrates LGBTQ+ identity
The Professional Women's Hockey League unveiled a re-designed logo on Wednesday to celebrate Pride and the LGBTQ+ community.
www.sportsnet.caHere’s the latest I can share about PWHL Pride merch.
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The PWHL’s Pride celebration in April 2026 included a Unity Collection produced with Peau De Loup, featuring four items and designed to highlight LGBTQ+ representation. The collection launches in-arena during Pride Unity Games and online at the PWHL Shop starting April 27, 2026. [source: PWHL press release detailing the Pride Unity Collection and in-arena/online availability][1]
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In addition to the apparel, the league partnered with e.l.f. Cosmetics to support Pride activations and engage youth, including Unity Games programming across markets. Merchandise-related Pride activation is framed as league-wide and in-arena for fans attending Pride events. [source: PWHL press materials about partnerships and in-arena activations][1]
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Prior Pride-related efforts have included Unity Game logos and commemorative shirts, with proceeds or activations tied to LGBTQ+ support initiatives and in-game storytelling. These elements have appeared in past Pride-related announcements and coverage. [sources: The Hockey News, SportsLogos.Net coverage of Pride unity branding; PWHL press pieces][4][5]
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There were also broader Pride-related activations across all eight markets in 2026, including in-venue experiences, in-game storytelling, and community engagement, with merchandise launching online later in April. [source: PWHL press release on Pride across markets][1]
Illustration (example concept)
- Unity Collection shirt designs emphasizing rainbow accents and inclusive branding; available first in-venue, then online, with sizes and styles shown in the Pride Game apparel line.[1]
Would you like me to pull the exact product names, price points, and availability windows for all current Pride merch items, or summarize the in-arena activations by market?[1]