Latest News About Pepsi Rolex Discontinued

Here’s what I can share based on the latest public reporting up to now.

• The Rolex GMT-Master II “Pepsi” (red-and-blue bezel) is widely discussed in 2025–2026 rumor cycles, with several outlets noting rumors of discontinuation and mixed signals about continued deliveries to dealers. Some sources suggest shipments to authorized dealers were reduced or halted, fueling scarcity and secondary-market price moves, while others warned that official confirmation remained inconsistent across regions.[2][3][5]
• By early 2026, multiple outlets reported stronger signals that Rolex had tightened supply and, in some markets, stopped new deliveries of the steel Pepsi reference (126710BLRO), with waiting lists being closed or redirected, and gray-market activity showing upward price pressure. These pieces frame the situation as a potential discontinuation or a significant supply constraint rather than a formal, universal, and permanent model removal across all markets.[3][5][6][9]
• Coverage remains mixed in tone: some articles and videos argue that discontinuation is imminent or already underway, while others emphasize that Rolex has historically rebalanced its lineup or replaced components rather than outright discontinuing a flagship model. The variance across regions (EU, US, Asia) reflects differing supplier communications and dealer allocations.[6][7][8][2][3]
• It’s important to note that watches-world reporting about Rolex often blends rumor with official statements, and the brand’s communications can differ by market. A number of sources in early 2026 cited internal dealer communications or industry insiders as backing for the discontinuation narrative, but until Rolex or its authorized distributors issue formal confirmations, the status remains subject to change.[5][9][3]

Illustration: If you’re considering investment or purchase timing, you might see rising secondary-market prices corresponding to tighter supply, coupled with longer waitlists or allocation changes. Such dynamics have historically occurred in the Rolex ecosystem when a popular reference becomes scarce, even without an official discontinuation announcement.[3][5]

Would you like a concise, sourced timeline of the major rumors and any official statements from Rolex or major retailers as of a specific date? I can pull that together with direct quotes and price movements where available.