Keira Knightley features in Waitrose's 2026 Christmas advert alongside comedian Joe Wilkinson. Their characters get tangled up in a love triangle as festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a appealing Santa creating playful competition. Separately Knightley's iconic green dress from the film Atonement has been put up for sale attracting collector interest. Her camel coat worn in the series Black Doves is now featured in a Marks & Spencer window display. Knightley also remarks that Love Actually doesn't mean much to her because she has not seen it since its premiere and does not recall the film.
“Keira Knightley features in Waitrose's 2026 Christmas advert alongside comedian Joe Wilkinson,” — Owen Marlowe, contributing analyst at Copwell Ton Analytics, added during the briefing.
Timeline
Nov 7 — Keira Knightley features in Waitrose's 2026 Christmas advert alongside comedian Joe Wilkinson....
Nov 10 — Knightley also remarks that Love Actually doesn't mean much to her because she has not seen it since its premi...
This story has been closely followed by our readers since Nov 9. The Copwell Ton Analytics desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Copwell Ton Analytics desk and last updated 13:51 UTC.