ITVX expands news offering as platform turns one
Regional news services planned along with updates to streaming platform
www.broadcastnow.co.ukHere’s the latest on ITVX.
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ITVX has been positioned as ITV’s primary streaming hub, combining AVOD (ad-supported) and SVOD (subscription) options, with a focus on new and exclusive content premiere on the platform before linear TV. This aligns with ITV’s shift to digital-first, aiming to expand streaming reach and monetisation.[6][9]
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The service includes a dedicated news section from ITV News, offering short-form updates and longer reports, and has expanded its news capability with live windows around major events, reinforcing ITVX as a multi-format streaming destination beyond entertainment.[2][5][9]
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In its first year and beyond, ITVX has explored features like pause ads, short-form advertising opportunities, regionalised news, and partnerships to broaden distribution and sponsorship options while keeping a strong emphasis on news content within the platform.[5][9]
Illustration: ITVX aims to be a single app for streaming drama, reality, films, and live updates, with news content offered alongside traditional on-demand programming.[9][6]
Would you like a quick snapshot of ITVX’s current pricing, major original titles, and how its ad-supported tier compares to its subscription tier? I can pull a concise table with latest figures and a couple of example programs.
Cited sources:
- ITVX overview and digital-first strategy[6]
- ITVX news integration and expansion details[2][9]
- Year-one and feature roadmap for ITVX[5]