Fitbit is back with surprise new tracker that's cheaper than you'd expect
The Google Fitbit Air is a Fitbit for a new AI era.
www.express.co.ukHere’s the latest on Fitbit Air from this week.
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Overview: Fitbit has reintroduced the brand with a new, affordable tracker called the Google Fitbit Air. It’s positioned as a budget-friendly option with up to a week of battery life and core fitness tracking features, and it runs under Google Health rather than the old Fitbit Premium branding.[4][5][7]
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Release timing and pricing: The device began pre-orders in late May 2026 and is slated to launch commercially around late May to late June 2026, with prices reported near $99–$100 USD and equivalent local pricing in other regions.[5][7][4]
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Software and ecosystem: Fitbit’s app experience has migrated to Google Health, and the health coaching and insights have been integrated into this new platform as part of Google’s broader health strategy. This includes branding changes from Fitbit Premium to Google Health Premium, with continued access to coaching features for subscribers.[4][5]
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What to expect in features: The Air emphasizes essential activity metrics, continuous heart rate monitoring, basic sleep and activity tracking without a traditional color display, and a lightweight form factor. It’s described as a “screen-free” or minimal-display tracker, focusing on battery life and affordability rather than a full smartwatch experience.[3][6][7]
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Market positioning: Industry coverage portrays Fitbit Air as an entry-level option appealing to new or budget-conscious users, with Google aiming to broaden the health-tracking audience beyond existing Fitbit device owners.[7][5]
Illustration: you can think of Fitbit Air as a pared-down fitness band that strips back the screen and advanced smartwatch features to maximize battery life and lower price, similar to a budget-tier option in prior Fitbit lineups but now under Google Health branding.[5][4]
If you’d like, I can pull a few specific reviews or pre-order links for your region (Los Angeles, CA) and summarize user sentiment and key pros/cons.[4][5]