The late Colonel Sanders still shapes KFC expansion today, with fresh menu items launching in the UK and Canada to test demand. British diners promptly circulated the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including nearly a dozen Florida closures, shrinking its footprint. Marketing now weaves together online buzz with physical stores to hold younger buyers, drawing into the late founder's recognisable image. The brand tests small changes prior to wider rollouts, keeping to a step-by-step playbook across regions.