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Official website of Chery Automobiles in Bangladesh
www.cherybd.comHere are the latest publicly available updates on Chéry (Chery Automobile Co., Ltd.) based on recent press and industry coverage.
Key developments
- Global ambassador and branding: Chéry announced Robert Lewandowski as the brand global ambassador, highlighting a push to boost international brand visibility and family-oriented messaging. This was featured in press coverage around late April 2026 and reiterated in brand communications in May 2026.[3][4]
- European expansion and partnerships: There are ongoing signals of Chéry pursuing European production partnerships and expanding export opportunities, with executives discussing European production efforts and NEV (new energy vehicle) strategy as part of broader globalization plans.[1][3]
- New energy and product strategy: Chéry has been active in launching or redefining energy platforms and new models, including collaborations and brand efforts around NEVs and new mobility concepts in 2026, as part of its global strategy to reach higher volumes.[1][3]
- Global sales and events: The company has reported positive sales momentum for several months in early 2026, including unaudited monthly results, and has held global events such as brand summits and ecosystem exhibitions to showcase its future-oriented mobility technology and ecosystem approach.[4][1]
Context and sources
- Market-focused summaries and press releases highlight Chéry’s Europe-oriented ambitions and branding initiatives, including ambassador news and strategic partnerships.[3][1]
- Official and partner communications emphasize the brand’s “For Family, With Love” philosophy and broader globalization efforts, with event coverage surrounding 2026 brand summits and ecosystem initiatives.[4]
If you’d like, I can pull the exact article links and summarize the most recent statements in a compact timeline, or focus on a particular region (Europe, Africa, or Asia) and provide a more detailed snapshot. I can also generate a brief chart of Chéry’s reported milestones in 2026 if you want a visualAid.