Here are the latest Build-A-Bear updates I found from their official press room and recent coverage:
- Recall notice: Build-A-Bear announced a voluntary recall of Heartwarming Hugs Bear 2 with zipper closure sold in North America, the UK, and Ireland, due to a zipper slider detaching and posing a choking hazard. The recall targets units released in January 2026. This is the most recent major safety-focused news from the company [Press Room - Build-A-Bear, April 30, 2026] [Press Room - UK site, February 11, 2026].
- Corporate philanthropy: In mid-2025, Build-A-Bear committed $100,000 in cash and in-kind support for disaster relief in the St. Louis area, the company’s home base [Press Room - Build-A-Bear, June 25, 2025].
- Digital content expansion: The company highlighted the success of its animated YouTube series, including a Feb 2026 milestone of exceeding half a million views as Toy Fair 2026 kicked off [Press Room - UK site, February 11, 2026]. There are also plans for an exclusive new animated series, KABU, with a December 2025 launch announced [Press Room - UK site, December 17, 2025].
If you’d like, I can pull the exact press-room pages or summarize the recall safety details, including affected product SKUs, replacement options, and how to proceed with returns. I can also provide a quick timeline of the company’s recent strategic moves (digital expansion, international growth, and partnerships) with brief context.
Sources
Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street's biggest winners by targeting customers across a broad age range.
www.cnn.comThe latest company news for Build-A-Bear Workshop. Browse our collection of press announcements regarding corporate finance, annual reports, franchise expansion, product announcements, and corporate executives and executive boards at Franchising.com.
www.franchising.com“Our best-ever third-quarter performance brings us one step closer to a fourth consecutive year of record revenues, reflecting the evolution of the business model and the power of the Build-A-Bear brand,” commented Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop. “The company continues to prioritize its long-term strategic initiatives, particularly expanding its global retail presence. Since reigniting this initiative, Build-A-
ir.buildabear.comPress Room
www.buildabear.comThe latest company information, including net asset values, performance, holding & sectors weighting, changes in voting rights, and directors and dealings.
markets.ft.comPress Room
www.buildabear.co.ukBrowse the latest franchise news from Build-A-Bear Workshop.
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