Braze's $5.66 Billion Deal with Salesforce

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By William Smith • Updated Oct 21, 2026 at 02:30

Salesforce snaps up Braze - iTnews — Braze's $5.66 Billion Deal with Salesforce

Salesforce has agreed to buy Braze for $5.66 billion. This acquisition will combine Salesforce's AI-driven marketing tools with Braze's advanced automation and customer engagement features. The goal is to simplify marketing efforts and gain more insights into customer interactions. This move is part of Salesforce's strategy to boost its standing in the competitive marketing tech market.

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